...Z. Wang; S. Azarm; P. K. Kannan Market players, such as competing manufacturing firms and retail channels, can significantly influence the demand and profit of a new product. Existing methods in design for market systems use game theoretic models that can maximize a firm’s profit with respect...

... activity that realizes the customer requirements into functions of a new product. Many studies have pointed out that the integration of product and supply chain is a key factor for profitability and efficiency. However, most studies address supply chain performance after freezing the design of the product...

.... We conduct design studies separately, applying each demand model form assuming the automotive market is in Bertrand–Nash price equilibrium. Results illustrate that the influence of the demand model form on the optimum in terms of design variables and expected firm profit is significant. 30 10...

.... Additionally, the approach simultaneously considers uncertainty in engineering design, competing manufacturer product attributes, and customer preferences to ensure acceptable product profitability and market share under interval uncertainty. We find after optimizing manufacturer profit and market share...

...Ching-Shin Norman Shiau; Jeremy J. Michalek Engineering optimization methods for new product development model consumer demand as a function of product attributes and price in order to identify designs that maximize expected profit. However, prior approaches have ignored the ability of competitors...

...Ching-Shin Norman Shiau; Jeremy J. Michalek We examine how profit-maximizing designs are influenced by two structural aspects of market systems: (1) the structure of manufacturer-retailer interactions and (2) the structure of heterogeneity in consumer preference modeling. We first model firms...

...N. Williams; S. Azarm; P. K. Kannan Significant recent research has focused on the marriage of consumer preferences and engineering design in order to improve profitability. The extant literature has neglected the effects of marketing channels, which are becoming increasingly important. At the crux...

... an important role in the process. For example, design for manufacturing (DFM) analyses aim to incorporate manufacturing requirements into product design decision making to reduce product complexity and cost, which generally increases profitability. However, when design characteristics have market consequences...