While creativity is often stressed in the conceptual phases of design, it is rarely considered during the concept selection process. Before effective methods can be developed to aid in creative concept section, however, differences in the perceptions of creativity between expert and novice designers and the influence of creativity evaluation methods on the process must be considered. Therefore, this paper was developed to address these questions by studying 11 expert and 11 novice designers. Specifically the study was developed to understand if experts' and novices' perception of a concepts creativity aligned, to introduce and compare the utility of our tool for assessing semantic creativity (TASC) to existing creativity evaluation methods, and to identify if our TASC method could be used as a proxy for expert evaluators. Our findings reveal that experts and novices generally had similar perceptions of a concept's creativity and that the TASC method was tapping into similar constructs of human perceptions of concept creativity. The results of this study contribute to our understanding of the factors that influence the selection or filtering of creative ideas after idea generation and provide a framework for research in this field.
Skip Nav Destination
Article navigation
February 2016
Research-Article
But Is It Creative? Delineating the Impact of Expertise and Concept Ratings on Creative Concept Selection
Christopher A. Gosnell,
Christopher A. Gosnell
Mem. ASME
The Pennsylvania State University,
112 Leonhard Building,
University Park, PA 16802
e-mail: cag5266@psu.edu
The Pennsylvania State University,
112 Leonhard Building,
University Park, PA 16802
e-mail: cag5266@psu.edu
Search for other works by this author on:
Scarlett R. Miller
Scarlett R. Miller
Mem. ASME
The Pennsylvania State University,
213-P Hammond Building,
University Park, PA 16802-1401
e-mail: scarlettmiller@psu.edu
The Pennsylvania State University,
213-P Hammond Building,
University Park, PA 16802-1401
e-mail: scarlettmiller@psu.edu
Search for other works by this author on:
Christopher A. Gosnell
Mem. ASME
The Pennsylvania State University,
112 Leonhard Building,
University Park, PA 16802
e-mail: cag5266@psu.edu
The Pennsylvania State University,
112 Leonhard Building,
University Park, PA 16802
e-mail: cag5266@psu.edu
Scarlett R. Miller
Mem. ASME
The Pennsylvania State University,
213-P Hammond Building,
University Park, PA 16802-1401
e-mail: scarlettmiller@psu.edu
The Pennsylvania State University,
213-P Hammond Building,
University Park, PA 16802-1401
e-mail: scarlettmiller@psu.edu
1Corresponding author.
Contributed by the Design Theory and Methodology Committee of ASME for publication in the JOURNAL OF MECHANICAL DESIGN. Manuscript received January 7, 2015; final manuscript received September 24, 2015; published online December 4, 2015. Assoc. Editor: Kristina Shea.
J. Mech. Des. Feb 2016, 138(2): 021101 (11 pages)
Published Online: December 4, 2015
Article history
Received:
January 7, 2015
Revised:
September 24, 2015
Citation
Gosnell, C. A., and Miller, S. R. (December 4, 2015). "But Is It Creative? Delineating the Impact of Expertise and Concept Ratings on Creative Concept Selection." ASME. J. Mech. Des. February 2016; 138(2): 021101. https://doi.org/10.1115/1.4031904
Download citation file:
Get Email Alerts
Related Articles
Large-Scale Needfinding: Methods of Increasing User-Generated Needs From Large Populations
J. Mech. Des (July,2015)
Quantification of Classical Gestalt Principles in Two-Dimensional Product Representations
J. Mech. Des (September,2015)
Related Proceedings Papers
Related Chapters
Processing Free Form Objects within a Product Development Process Framework
Advances in Computers and Information in Engineering Research, Volume 1
Stimulating Creative Design Alternatives Using Customer Values
Decision Making in Engineering Design
Cyber-Physical Systems, Blended Tool Environments, and Playful Creativity
Advances in Computers and Information in Engineering Research, Volume 2