In the evolving scenario of the global market, companies need to improve their competitiveness by innovating their traditional products and processes. In order to better understand the product development process typically implemented by industry, and the possible room for improvement, it is also important to take into consideration the evolution of products and of their users. Today’s products for the consumer market are more complex, and their aesthetic and usability aspects deserve more attention than in the past. Therefore, achieving a good balance between form and function is crucial [1]. Although the shape is strictly related with the aesthetic impact,...