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ASME Press Select Proceedings
International Conference on Advanced Computer Theory and Engineering, 4th (ICACTE 2011)
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ISBN:
9780791859933
No. of Pages:
840
Publisher:
ASME Press
Publication date:
2011
eBook Chapter
158 Optimal Tender Price Selected in the Generalized First Price Position Auction
By
Quan Yuan
State Key Laboratory of Synthetical Automation for Process Industries (Northeastern University), College of Information Science and Engineering, Northeastern University , Shenyang, 110819 , China ; yquant@163.com
,
Quan Yuan
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Ding-Wei Wang
State Key Laboratory of Synthetical Automation for Process Industries (Northeastern University), College of Information Science and Engineering, Northeastern University , Shenyang, 110819 , China
Ding-Wei Wang
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Page Count:
5
-
Published:2011
Citation
Yuan, Q, & Wang, D. "Optimal Tender Price Selected in the Generalized First Price Position Auction." International Conference on Advanced Computer Theory and Engineering, 4th (ICACTE 2011). Ed. Xie, Y. ASME Press, 2011.
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Position auction is an effective mechanism for search engines to determine the position of advertisement. The search engines let the advertiser specify a single amount as their bid in the auction. This amount is interpreted as the optimal tender price the advertiser is willing to pay per click on its ad. The optimal tender price allows the advertiser obtain maximum expected return in the generalized first price position auction. In this paper, the assume conditions are noted in the position auction base on the Friedman's model and the probability of winning bid model of the position auction is formulated. By...
Abstract
Keywords
1. Introduction
2. The Winning Bidding Probability Model
3. Optimal Tender Price Selected Model in the Generalized First Price Position Auction
4. Numerical Example Generate the Data Randomly
5. Summaries
6. References
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