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Keywords: Product Variety
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Journal Articles
Timothy W. Simpson, Assistant Professor, joint appointment in Mechanical & Nuclear Engineering, and Member ASME, Karthikeyan Umapathy, Graduate Research Assistant, Jyotirmaya Nanda, Graduate Research Assistant, Sachin Halbe, Graduate Research Assistant, Barry Hodge, Managing Engineer
Publisher: ASME
Article Type: Technical Papers
J. Comput. Inf. Sci. Eng. June 2003, 3(2): 119–129.
Published Online: June 30, 2003
... customization is a value-added activity that can significantly increase sales by increasing customer satisfaction. Many companies are using product platforms to increase product variety and customization while reducing development costs and time-to-market. While flooding the market with a variety of products...
