...Fabrice Alizon; Steven B. Shooter; Timothy W. Simpson Product platforming is a technique for exploiting commonality across a family of products. While utilizing a common platform can have many advantages when developing and manufacturing products, the approach places greater demands...

... customization is a value-added activity that can significantly increase sales by increasing customer satisfaction. Many companies are using product platforms to increase product variety and customization while reducing development costs and time-to-market. While flooding the market with a variety of products...