... in model fusion. One is a method for reducing data gathered in open-ended methods such as van Westendorp studies to a form amenable to analysis by multinomial logit, thus enabling the comparison of open-ended data to conjoint data on overlapping data sets. The other is a new statistical test...

... part-worth specifications for aggregate multinomial logit and mixed logit models. An integrated optimization scheme combines the engineering model with each demand model form for profit maximization. The solutions of different optimal laptop designs and market share predictions resulting from...