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Keywords: framing
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Proceedings Papers

Proc. ASME. IDETC-CIE2008, Volume 4: 20th International Conference on Design Theory and Methodology; Second International Conference on Micro- and Nanosystems, 409-420, August 3–6, 2008
Publisher: American Society of Mechanical Engineers
Paper No: DETC2008-49383
... This paper addresses two major challenges new product development teams face in making a product people want. The first challenge is to frame the design situation based on a real need of a customer. The second challenge is to get everyone on the team in agreement about what that framing...