Electronic commerce plays an important role in many business activities, operations, and transaction processing. The recent advances on e-businesses have created tremendous opportunities to increase profitability. We present an optimal pricing and marketing planning where the primary objective function is to maximize the total profit. The proposed method of this paper considers different input parameters in uncertain regions and we provide a lower and upper bounds for the objective function of mathematical model with uncertain state. The paper is supported with a numerical example to demonstrate the implementation of the proposed method.
- Design Engineering Division and Computers in Engineering Division
Optimal Electronic Pricing With Uncertain Parameters
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Sadjadi, SJ, & Shishebori, D. "Optimal Electronic Pricing With Uncertain Parameters." Proceedings of the ASME 2010 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. Volume 3: 30th Computers and Information in Engineering Conference, Parts A and B. Montreal, Quebec, Canada. August 15–18, 2010. pp. 223-227. ASME. https://doi.org/10.1115/DETC2010-28206
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