The Integration of Affective Design Into QFD

The use of design methodologies in product development has been proven to work for functional and performance requirements. However, when it comes to more abstract requirements — like attractivity — existing, widely accepted design methodologies do not provide guidance. This paper introduces tools commonly used in psychology for determining and quantifying Sensory Requirements and then proceeds to detail a method for collecting and preparing data on sensory attractiveness in a way that it is readily incorporated into the well defined method for product development, Quality Function Deployment.