Globalization pressures lead companies of the capital-intensive goods industry to follow the example of the automotive industry and develop global platform-based products. One of the most difficult task is to cover all kinds of local standards, laws, and regulations within the platform. Supplementary strong variations in the purchasing power of customers, education of work forces, and availability of technology or mere fashions in local markets have an impact on regional business processes. Thus, undesirable and unplanned redesigns become necessary during the localization of a global product family into its regional markets. Hence, this paper discusses a platform process, which incorporates life cycle and value chain thinking into the product structuring process. This process is supported by a Component Box platform model offering robustness for component re-use and flexibility for local differentiation. Moreover it facilitates the collaborative product development by an enhanced transparency throughout the entire process.

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