Designers develop product platforms when they wish to offer variety to the customer and simultaneously keep costs down to a reasonable level. It has been shown that it is feasible and useful to design hierarchic product platforms for customizable products as a problem of optimization of access in a geometric space, allowing the designer to thoroughly explore a product family’s market space. However, the presence of risk, uncertainty, and tradeoffs, which are inevitable aspects of a real-world design problem, are not considered in this method. We have addressed these limitations through the infusion of utility theory into the multi-stage decision-making process. The proposed approach is illustrated with an example: the design of a product platform for a line of customizable pressure vessels.
- Design Engineering Division and Computers and Information in Engineering Division
An Application of Constructal Theory in the Multi-Objective Design of Product Platforms
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Carone, MJ, Williams, CB, Allen, JK, & Mistree, F. "An Application of Constructal Theory in the Multi-Objective Design of Product Platforms." Proceedings of the ASME 2003 International Design Engineering Technical Conferences and Computers and Information in Engineering Conference. Volume 3b: 15th International Conference on Design Theory and Methodology. Chicago, Illinois, USA. September 2–6, 2003. pp. 719-730. ASME. https://doi.org/10.1115/DETC2003/DTM-48667
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